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Electrifying cars: how three industries will evolve

Subject: Upon entering the mainstream electrified cars will transform the autos and utilities sector and create a new battery industry. What will it take to win in a battery powered age?

Author: McKinsey Quaterly

Date : 2009

Type of publication: Study

Intended audience:  Expert, General public

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         "It’s a safe bet that consumers will eventually swap their gas-powered cars and trucks for rechargeable models. Electrified transport, in some form, would seem to be in our future. But how long will investors have to wait for the bet to pay off? Years? Decades?"